The journey into the geography of Pitti Bimbo

The journey into the geography of Pitti Bimbo

The designer labels and the iconic brands of the kid’s world

— Showcasing a high concentration of collections designed by adult fashion brands and stylists, together with iconic childrenswear brands and the tradition of Made in Italy companies.

Sport Generation

Giving a voice to the dynamism of active brands

— A space for the big sportswear and activewear brands.

100% urban inclination

— A colorful planet that illustrates the denim universe and the street inclination of junior and teen clothing.

The kidswear concept lab

— A unique platform created to welcome the most innovative brands and the most experimental collections.

When small equals beautiful

— Budding names to keep an eye on, promising new labels to be discovered.

Authentic green heart

— This is the section with a green heart by definition, born long before sustainability became a trend.

Sophisticated and exclusive collections on stage

— A sophisticated “home” with fairy tale features designed to welcome a unique selection of brands with a sartorial vocation.

Micro to macro lifestyles

— There is much more to be found beyond the wardrobe and it’s a world of design, furnishings, accessories.