Fashion and lifestyle are inseparable when discussing kidswear. That's why this section is set up as a large, colorful laboratory where brands showcase new ways to interpret fashion, as well as accessories, toys, and furnishings for the little ones. On the fashion front, the spotlight is on young and pioneering, yet already cult, brands distinguished by their highly personal design, choice of unconventional materials, and eco-ethical approach. Also fully part of The Kid's Lab! is PittiPets, the space dedicated to the world of furry friends, and The Nest, a project born from careful scouting among small brands that deserve to be discovered and supported.