Visitors

Get your ticket

To celebrate the 100th edition of Pitti Bimbo, your ticket will be free of charge
  • DOWNLOAD THE TICKET THROUGH MYPITTI AND YOU WILL RECEIVE IT VIA EMAIL.
  • YOU WILL ALSO BE ABLE TO VIEW YOUR TICKET IN YOUR APP
1. access MyPitti by logging in with your credentials.
2. If requested complete the registration by providing all the required documentation. The PittiSmart
ticket is reserved for those who have completed registration and received a confirmation email from the Pitti Immagine visitors office.
3. Select the names for whom you wish to download the ticket. Each call sign requires a different
email address that will be used to access the PittiSmart app.

CONDITIONS OF USE
The entrance ticket is strictly personal and nominal, not transferable to others.
To access the event you must show at the entrance the ticket received via email or on your mobile device (smartphone/tablet) together with an identity document.

For more information contact: [email protected]

Are you a new visitor? Register now

PRE-REGISTRATION AND PURCHASE OF DIGITAL TICKETS ARE STRONGLY RECOMMENDED
  • The event is trade only. It is not open to the general public.
    Categories admitted to the event:
    - Boutiques, retail stores, retail chains, multi-brand online stores.
    - Importers/exporters and distributors
    - Buying offices 
    - Clothing sector representatives
    - Suppliers (entry regulations for new suppliers depend on the type of business, specifically companies linked to the production of raw materials or finishing of the product. The following types of companies are therefore admitted: spinning, wool, weaving mills and labelling companies, etc. Admittance will not be granted to website programmers, web ranking companies, market analysts, forwarders, modelling agencies, financial companies, brand developers, travel agencies, etc.
     
    CLICK HERE FOR YOUR NEW REGISTRATION
     
    Entry to children under 12 years old is not allowed. Parents of children under 12 years of age may authorise their visit on their own responsibility by signing a form at the entrance to the event. For the entry of children over the age of 12, it is necessary to purchase the regular digital ticket.
  • - Clothing manufacturers and knitting companies
    - Contractors
    - Designers and style offices
    - Employees and representatives of the above categories
    - Fashion lovers and end customers.
     
    Entry to children under 12 years old is not allowed. Parents of children under 12 years of age may authorise their visit on their own responsibility by signing a form at the entrance to the event. For the entry of children over the age of 12, it is necessary to purchase the regular digital ticket.
  • In order to obtain your entrance ticket to the fair it is recommended to first complete the pre-registration process online in the appropriate section of MyPitti which you can reach by clicking on this link
    It will not be possible to complete the registration and buy the ticket at the fair entrance.

    Documents required for registration are:
    A) Company documents
    - Clothing purchase invoice issued by a brand taking part in the fair or by a known brand 
    - A copy of the company’s chamber of commerce registration
    B) Personal Documents
    - A document that certifies “activity on behalf of the company” (e.g. personal business card, letter of appointment)
    - Identity document

    CLICK HERE FOR YOUR NEW REGISTRATION 

    For more information please don't hesitate to contact us at [email protected]

Hours and entry instructions

Wednesday January 22nd: 9.00am - 6.00pm
Thursday January 23rd: 9.00am - 6.00pm (On the last day, the registration closes at 5.00 pm)


In order to participate in the event, it is necessary to:
- be registered online 
- have received your digital entrance ticket in advance or get the ticket upon arrival at the fair
- show your ticket at the entrance together with an identity document

Entry to children under 12 years old is not allowed. Parents of children under 12 years of age may authorise their visit on their own responsibility by signing a form at the entrance to the event. For the entry of children over the age of 12, it is necessary to get the regular digital ticket.

Persons with disabilities can request a free ticket by emailing [email protected] or directly at the entrance of the event.

How to reach us

Fortezza da Basso
V.le Filippo Strozzi, 1, 50129 Firenze FI

Click here for the track
  • FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the visitor car park in Viale Guidoni on the corner of Via Sandro Pertini.

    Click here for the map
  • Pitti Immagine offers a special discount, starting from 10%, on round trip journeys to Florence (valid for travel between 21 - 24 January).
     
    To profit from this discount, please contact ACI Blueteam travel agency
    email: [email protected]
    phone  +39 055 5039204 
    providing them your Pitti Immagine's company registration code.
  • Amerigo Vespucci airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
     
    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. Pitti Immagine offers all registered buyers a special discount, for all the information please check "Return ticket to Pisa airport".
  • Pitti Immagine offers all buyers a free one way train ticket from Florence to Pisa Airport.
    The tickets have to be requested directly at the ACI Blueteam agency desk at the Fortezza da Basso.
    It won't be possible to refund or issue the ticket from Pisa Airport to Florence.

Cloakroom and left luggage

Inside the exhibition area are available free of charge cloakroom and luggage storage. 

Free parking

The “San Donato” car park is reserved for Pitti Immagine visitors, located in Viale Guidoni on the corner of Via Sandro Pertini. A continual free shuttle service links the car park to the Fortezza da Basso. To access the car park you must show your Pitti Immagine entrance ticket. We recommend using this car park to avoid traffic problems close to the fair itself.

Click here for the track

Bus Navette

A free shuttle bus service will run between the Fortezza da Basso and the main hotels, visitor car park and Florence airport. 

More information available soon

Where to stay

Pitti Immagine in collaboration with Destination Florence Convention & Visitors Bureau offers a selection of hotels in Florence with special rates for Pitti Immagine's visitors.

CLICK HERE for more information

- Offers are valid for bookings made by December 20
- Limited availability

For a wider selection of accommodations in Florence, you can the Destination Florence Convention & Visitors Bureau website. 


Pitti Connect

Pitti Connect is the platform that transfers the energy, creativity, expertise, contents and narrative of Pitti Immagine to the digital universe.

A meeting point, a networking and business tool for specialized buyers that offers an opportunity for research and discussion, for innovative input and for scouting while
browsing smoothly through a select digital space animated by unique multi-channel editorial contents.
 
Explore Pitti Connect's contents from the exhibitors' list by logging in with your personal MyPitti/PittiSmart credentials.

If you need assistance in retrieving your credentials, please contact mailing@pittimmagine.com

Access to exhibitors' showrooms is reserved for specialized buyers and is subject to  authorization of the exhibitor. Below are the business categories that can access this service:
- Boutiques, retail stores, chain and department stores
- Multi-brand online stores
- Import/export companies and distributors
- Buying offices
- Representatives and showrooms

For other categories (suppliers, clothing producers, mono-brand stores, designers and style departments, consultants and other participants) it will be possible to browse the exhibitor lists and discover the companies participating in Pitti Connect.

ARE YOU A NEW VISITOR? Click here to register.
To finalize the registration you will be required to provide your company's documentation.
For more information please don't hesitate to contact us at  [email protected]