Press

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- Click on “Press/ Content Creator” under the “Register!” section and enter your details.
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form.

N.B.
- It is essential that the publication covers fashion and lifestyle and has international visibility.
Pitti Immagine press office will carefully review each accreditation request before providing confirmation.
Thank you for your cooperation

Click here to carry out a new registration

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- Click on “Press/ Content Creator” under the “Register!” section and enter your details.
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form
Please note that:
- it is essential that the Blog/social media account deals with fashion and lifestyle, has international visibility and is not an e-shop platform (this information will be requested during registration)
-For each blog/social media account, it is possible to register two people (the second person will need to register by following the steps outlined above).
Pitti Immagine press office will carefully review each accreditation request before providing confirmation.
Thank you for your cooperation


Click here to carry out a new registration

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- Click on “Press/Content Creator” under the “Register!” section and enter your details.
- attach a letter of assignment on the headed notepaper of the journalistic publication you work for or of an exhibitor present at the fair. Please note that your request will not be accepted without this documentation
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form.

Click here to carry out a new registration

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Publicist” under the “Register!” section  and enter your data
- once your registration has been confirmed,  you can go back into MyPitti (login with username and password) and fill in the application form.

Click here to carry out a new registration

If you have a client exhibiting at the fair (or you are a PR from the internal press office of one of our exhibitors), in order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “PR Agency” under the “Register!” section  and enter your data
- attach a letter of assignment on the exhibitor’s headed notepaper. Please note that your request will not be accepted without this documentation
- once your registration has been confirmed, you can contact the exhibitor and ask to select the name of the PR Agency or the company itself (in the case of internal press offices) in the appropriate dedicated section in the Exhibitors’ Extranet; only after this step will you be able to go back into MyPitti (login with username and password) and fill in the application form without having to attach the letter again

If you DO NOT have a client exhibiting at the fair
- select the fair you are interested in
- access the MyPitti reserved area
-click on “PR Agency” under the “Register!” section  and enter your data

Click here to carry out a new registration

- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs. 

NEW

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you have to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation 
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- A maximum of two people can be accredited for each Blog/social media account
- It is, moreover, essential that the Blog/social media account deals with fashion and lifestyle, has international visibility and is not an e-shop platform.
NEW

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you have to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- It is essential to attach a letter of assignment on the headed notepaper of the journalistic publication you collaborate with or of an exhibitor present at the fair; your accreditation will not be confirmed without this documentation
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- The application form should be filled in at every edition.

NEW

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you have to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

Enter PITTISMART – the Pitti Immagine app you can download for free from the Apple Store or Google Play Store on your smartphone or tablet – and log in using the same credentials you use to access the MyPitti reserved area.
Click on the badge function (icon at the top right of the screen) and, after a few moments, you will find your Pitti Ticket, which you can show to the scanners at the entrance of the fair

NEW

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.
 

If you have a client exhibiting at the fair (or you are a PR from the internal press office of one of our exhibitors):
- before filling in the application form, make sure that the exhibitor has selected the name of the PR Agency or the company itself (in the case of internal press offices) in the appropriate dedicated section in the Exhibitors’ Extranet
- If this previous step is not carried out by the exhibitor, you will be unable to fill in the application form in order to request accreditation
- Access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- The application form should be filled in at every edition.
If you DO NOT have a client exhibiting at the fair 
- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation. At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
NEW
- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you have to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. 

Click here for the track

Pitti Immagine offers a special discount—starting from 10% off the base fare—on round-trip journeys to Florence.

Offer is valid from June 23d to 26th.
 
To take advantage of this discount, please contact the ACI Blueteam travel agency:
[email protected]

To qualify for the discount, you must have already obtained your digital admission ticket to the event. 

Amerigo Vespucci airport in Florence
It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
 
Galileo Galilei airport in Pisa
60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. 

Guglielmo Marconi Airport in Bologna 
100 km from Florence. There are rail and bus connections between Bologna airport and Florence.

Air France - KLM and the Global Meetings & Events program

Thanks to the partnership with Air France - KLM and the Global Meetings & Events program, you can fly to Florence with a discount of up to 10%.

To take advantage of the discount, book directly through the Air France or KLM websites.
Discount is only available if booked in EURO (€) currency. If you book from a non € currency country, please change to a website of one of the € currency countries.

3 steps to claim your discount:

1. Follow the regular booking process, when asked if “travelling for business” select YES and use MICE as “contract name”, this ensures the Air France-KLM corporate recognition associated with “Global Meetings and Events” program during your flights.
2. After completing your personal details click on “Proceed to payment details” at the bottom of the page and enter in the “Your discount code” field the discount code: GME60897AF.
3. Click on 'Send discount code' and if conditions are met the discount will be applied.

Booking dates which are applicable to the usage of this Discount Code
from 23/06/26 to 26/06/26 

Download here the information