company profile
Boboli was founded over 40 years ago by Teresa Ochoa and Francisco Algás, with a clear idea: to create knitwear for the whole family. In 1992, the union with Star Textil S.A. gave the brand a solid industrial strength, marking a key moment in its growth and transformation.
Boboli's identity was built on distinctive elements such as bright colours, original prints and an unwavering commitment to quality. From the very beginning, the vision was to differentiate itself in the market by offering a unique and recognisable product. The brand's core values of innovation, respect and exigency guide every decision and are deeply rooted in the company's history.
Internationalisation has always been a central objective for Boboli, with a constant focus on expansion into global markets. After the leadership assumed by the second generation in the summer of 2014, the company has grown with a clear and shared vision. Today, Boboli can count on a team of 250 people, all committed to transmitting the brand's values and contributing to its success.
In recent years, Boboli has faced important challenges such as digital transformation, and a commitment to sustainability in a context increasingly dominated by Fast Fashion. Adapting to international markets has required great capacity for innovation and resilience, but Boboli has shown itself ready to face these changes.
Today, the company is led by the three daughters, Mónica, Arancha and Cristina, who carry on the family legacy with passion and dedication. Thanks to a united and motivated team, Boboli is confirmed as a reference point in the children's and family fashion sector, ready to grow further and take on new challenges.