Brand Profile
Welcome to the brotherhood. Welcome to JACK & JONES Junior. JACK & JONES is a brotherhood, a club, a community bonded by denim. And now we’re ready to open the club to even more guys – to the young guys from 3 to 16. It’s the same quality, the same trends – just scaled down in size and designed with the functionality required for the younger guys. In our community, we have one objective – being there for our guys. Making their lives easier, better, a lot more fun and stylish, with as little effort from them as possible. At JACK & JONES Junior, we’re creating clothes for all guys, not leaving anyone be- hind. We know that diversity plays a signifi- cant factor in young guys' lives – whether expressed through size, shape, color, style, or personality. We’re gathering all the guys from all around the world, so let’s just have fun and take on the world in clothes that fit all stages of life. How it started At JACK & JONES, we extended the family by adding an extra member – JACK & JONES Junior. By taking advantage of over 30 years of knowledge from the fashion business, we recognized an unexplored potential in cre- ating clothes of the same good quality for the younger guys. For years JACK & JONES has been focus- ing on the guys from 16 and up, but with JACK & JONES Junior, we aim to show the world that fashion for men equals fashion for young guys. Today, the differences be- tween a young guy’s wardrobe and an adult’s wardrobe are almost non-existing, which allows us to create clothes that can be used by both the younger guys and the older ones. JACK & JONES Junior uses the same high- quality fabrics, raw materials, and fashion insights as JACK & JONES. Therefore, we create styles that capture the latest trends - always added the flexibility that allows boys to be boys.