Play Up is a baby and children’s clothing brand founded in 2004. All our products are designed and made locally, in our factory based in the North of Portugal .  Sustainability and social responsibility, comfort and quality of our garments are our central values. Our collections lean towards the use of natural fibres, like organic cotton, and recycled fibres. We avoid virgin raw materials and synthetic fibres, and whenever possible, we use environmentally friendly materials. Moving towards a circular economy is, without a doubt, the path we want to take. Currently, we export 95% of our collections. We are present in over 900 multi-brand shops, spread all over the world. Each collection we develop represents a new chapter, where we associate ourselves with Portuguese artists and creators. In the upcoming FW25 collection, "Playful Pigments" is the inspiration, with Marta Rodrigues from Tons Terra as our guest artist.