MAMAÏ couture is a couture house established in Provence, dedicated to formal wear for children.
Designed to accompany the precious moments of childhood, each pieces celebrates those festive occasions when children, with their innocence and poetry, contribute to the beauty of the memory.

SUSTAINABLE LUXURY 
At MAMAÏ couture, we privilege short supply chains, fine fabrics and small-scale workshops. Here, luxury takes time and respect.
Silk, jacquards, lace and ribbons are made by the finest French and Italian weavers. Our pieces are crafted in Italy to haute couture standards, designed to stand the test of time with elegance and withstand the trials of life, like precious heirlooms.

THE RHYTHM OF TRUE TIME
At MAMAÏ couture, we take the time needed to imagine, create and craft each piece with patience and high standards. We respect the pace of artisanal production, while ensuring delivery that fits in with the magic of the event. Thus, each dress is designed to be perfect at the right moment, without haste or compromise.

RESPECT FOR THE SACRED                                                                                                      
We create for moments that matter. Religious rites, family celebrations, anniversaries... Our creations are part of these symbolic occasions. Each dress it’s a  tribute to childhood, to memory, to tradition.

MADE TO MEASURE – EXCLUSIVE SERVICE FOR BOUTIQUES

At MAMAÏ couture, made-to-measure is more than just a service: it is an opportunity for boutiques to offer unique experiences and distinctive products to their customers.
– Personalised jacquard fabrics
– Dedicated capsule collections
– Colour customisation.

From the sketch to the prototype, right through to the final garment in our Italian atelier, MAMAÏ accompanies the boutique every step of the way, guaranteeing sartorial quality, punctuality and a service that enhances the customer relationship.