Little Who – Designed for Little Explorers, Loved by Families: 

Designed in our Düsseldorf studio, Little Who has stood for high-quality, design-focused kids’ backpacks since 2020, combining aesthetic design, functionality, and responsible material choices in products clearly positioned in the premium segment.

Little Who appeals to modern, quality-conscious families and deliberately avoids traditional gender stereotypes. Our backpacks feature a timeless, Nordic-inspired design, calm colors, and a clean aesthetic that appeals to both girls and boys. This gives retail partners a strong, target-group-oriented, and long-lasting collection with high brand recognition.

In product development, we focus on top-quality craftsmanship, everyday practicality, and comfort. The backpacks are made from vegan, durable faux leather with a distinctive vintage look and a recycled PET inner lining. Features such as adjustable straps, lightweight design, soft padding, sturdy zippers, and practical internal compartments ensure high customer satisfaction and low return rates.

Sustainability is a core part of our brand philosophy. We consistently use animal-free materials, ensure durable quality, and follow responsible production processes. Every product is created with care and attention to detail, representing reliability, emotional value, and design expertise.

Little Who offers retail partners a clearly positioned brand with growth potential, ideal for concept stores, children’s and lifestyle boutiques, and premium retailers.