'I Want to be Green,' the Pitti Bimbo project dedicated to "conscious brands," presents the talk "The Alphabet of Sustainability." In the new UniCredit Bimbo Arena space, on Thursday, January 18 at 3:00 PM, a conversation with designer Marina Spadafora will take place to reflect on sustainability and the role of companies, retailers, and consumers.
Giorgia Cantarini, a fashion writer, curator, and stylist, will moderate the debate that will address topics such as the relationship between sustainability and kidswear, the communication of brand value, and the risk of Greenwashing. European regulations and the Supply Chain Act will naturally be cited. The talk will also explore possible circular economy solutions for unsold garments and the prospects of a digital passport for clothing. In short, this is a comprehensive talk on the most current issues of eco-sustainability linked to fashion, essential for those who want to stay updated on the developments in this sector.
Giorgia Cantarini, a fashion writer, curator, and stylist, will moderate the debate that will address topics such as the relationship between sustainability and kidswear, the communication of brand value, and the risk of Greenwashing. European regulations and the Supply Chain Act will naturally be cited. The talk will also explore possible circular economy solutions for unsold garments and the prospects of a digital passport for clothing. In short, this is a comprehensive talk on the most current issues of eco-sustainability linked to fashion, essential for those who want to stay updated on the developments in this sector.
