Our Brand Story
Since the ‘80’s the term Urban Culture has been used to refer to musical and cultural movements associated with hip-hop, rap and modern R&B.
Raizzed is designed for those proud of their roots, proud of the culture and eager to represent how they were Raizzed in it. Whether you grew by listening to the music, or make music yourself, just like with art, photography and fashion: We got you!
How? Not just by making comfy clothes so you can do what you do best. We are giving people the chance to express themselves creatively in our campaigns by asking: What does [urban] culture mean to you? They share their stories of those who really grew up in the culture.