A special encounter between technique, purity and glamour able to communicate a completely new language. 
Safety and efficacy in a selection of PURE products, designed for the care Baby world with maximum respect for sensitive skin.
Hypoallergenic substances, nickel, chrome and cobalt tested, biodegradable and of botanical origin. A special collection that envelops children and their spaces in a scented cuddle of Purity.
Bio-ecological detergents for the hygiene of surfaces, toys and everyday objects and for the care of kids clothes. Ultra-gentle emulsions specifically for laundry, rich in Nature's proteins to nourish fabrics while respecting the skin's natural pH.
Pleasure and dreams mix with science, creating effective, concentrated, 100% eco-friendly products, that enhance and protect the heart of fabrics and surfaces.