I WANT TO BE GREEN Tatanatura: green culture in 5 brands

I WANT TO BE GREEN
Tatanatura: green culture in 5 brands

Editorial

Edition 94

03.01.2022

Tatanatura, the Italian company from Saltara, in the province of Pesaro Urbino, was born in 2012 out of a new mother's will to create a safe and environmentally conscious but also modern and functional world for her child. Over time, personal research has turned into actual scouting among the most exciting labels. Tatanatura, with its catalog of 3,500 names and about 450 stores throughout Italy, introduces and distributes the best Italian and international natural brands, selected for their quality, sustainability, and design to respond to the needs of mothers concretely. The project will evolve further with the opening of Tatanatura stores and corners, the Tatastores.

OLI&CAROL

Wonderful rubber toys, natural, ecological and biodegradable, made using food colorings. The collections offer a wide range of objects, revisiting original designs from the Sixties and Seventies, with different shapes and colors: fruit, animals, geometric figures, boats, cars, ducks, balls, etc. – available in many colors: cold, bright, monochromatic and in soft natural tones. The new Chewy To Go! collection interprets and renews the concept of the gum massager, transforming it into an ergonomically shaped toy, made of 100% natural rubber from Hevea trees, perfect to be held and chewed.

WOOLY ORGANIC

This brand from Latvia presents a complete collection of soft and sustainable toys, with simple and timeless designs focusing on safety and durability. All products are natural, made with 100% organic fabrics, free from harmful chemicals, herbicides, or pesticides. The padding is also 100% corn fiber (PLA, a new fiber derived from the renewable source of corn), biodegradable, compostable, naturally hypoallergenic, and antibacterial. Wooly Organic produces locally in a family business, which chooses only trusted European producers for materials to stay as locally grown as possible, from yarns to packaging.

ECOMIKRO

A colorful, fun, and kind world for the planet and all its living creatures. A brand created through the eyes of a child and born from a passion for blankets. Ecomikro is a 80x100 cm cradle and pram blankets collection made of GOTS certified organic cotton. It is a world made of pampering, tenderness, color, and fun that takes inspiration from nature and its ability to generate awe and wonder. Mikro is, in fact, a cute and curious little mouse who, wandering around the world, telling about his adventures: we meet him while he smells flowers, looks raptly at a beautiful meadow of daisies or a colorful rainbow, or dreams of dinosaurs.

CELAVI

A label from Denmark designed to promote outdoor life, even under the rain. Sustainability and quality are at the core of the brand that uses GOTS certified raw materials, OEKO-TEX®. Boots are made of natural rubber and 100% waterproof. The PU coating on the jackets and trousers is recycled and ensures waterproof garments, tested to withstand up to 10,000 columns of water, lined on the inside with a warm fleece lining. The collection also features pajamas and underwear in Merino wool, carefully made using only natural fibers that maintain body temperature while ensuring transpiration.

WALKIDDY

This young German brand was created by two brothers who decided to carry on and evolve the work of their seamstress mother, "who spent her life among needles and threads to dress people for their most important days." Sustainability has been their goal from the start. Walkiddy creates clothing collections only with organic cotton from the Aegean Sea and GOTS certified, produced from GMO-free seeds, without chemical fertilizers and pesticides. The collections stand out for their unique and refined prints, with lively and highly realistic designs. The colors are refined, and the practical and comfortable cuts make children feel good at any time of the day.

OLI & CAROL

WOOLY ORGANIC

ECOMIKRO

CELAVI

WALKIDDY