I Want to be Green is the special Pitti Immagine project created to open the doors of Pitti Connect to the kidswear collections and initiatives that are in line with the “eco-conscious” drive of the new generations.



Vegan, organic, and sartorial



Infantium Victoria is a brand that, since its inception in 2014, has created 100% organic and vegan high-end contemporary kidswear. The SS22 collection confirms this: sophisticated yet functional, hand-made clothes celebrating individuality and moving as far away as possible from cliches. The pieces, designed in a sustainable way to be an - aesthetic and ethical - alternative to traditional fast fashion, are made with plant-based fabrics and are conceived to reduce cutting waste. The entire production cycle ensures high standards of safety and environmental sustainability, social responsibility, and transparency.

Since 2015, Infantium Victoria has been a Peta-approved vegan brand. Since 2019, it has been GOTS certified, and more recently, it has obtained the highest rating from Good on you, an independent ethical fashion app.
Ensuring a future for new generations, this is the goal of Infantium Victoria, pursued through communication and awareness-raising projects as well, such as "The story of a Gots seed" mini-doc, created for Pitti Bimbo 93.