Brand Profile
EMU Australia for the last 25 years has been inspired by innovating with sustainable and natural materials, to create quality products that last. Sustainability has been at the core of EMU Australia since the very beginning.
We started out with a simple idea, that nature is the best inventor and we’re just following her lead. At our essence we believe in working with natural materials and not creating or consuming quickly, instead taking a considered approach.
Australian Merino wool, leather and Australian sheepskin are world renowned for their super-natural qualities including next-to-skin softness, as well as being renewable, biodegradable and 100% natural.
The natural wool, sheepskin and leather materials used in our products are part of the earth’s natural cycle, they do not accumulate in the environment, instead they break down naturally into harmless compounds. Australian Merino Wool fibres biodegrade in just 6 months unlike synthetic fibres which take 40 years to biodegrade.
We truly set ourselves apart by adding weather resistance, creating a whole new level of freedom and function. It’s this passion for style, comfort and performance that’s embodied in our waterproof and water-resistant collections.
Our certified waterproof technology is tested both in controlled conditions and more importantly by our customers. Our Kids waterproof boots are loaded with unrivalled technology to protect you in all types of environments.
We believe that creating quality products that last, means that we allow people to make a more sustainable choice when they invest in their footwear rather than cycling through fast fashion.
Just as nature evolves, so do we. #EMUEverNatural