THE PLAYFUL LIVING
P.U.C.S. An example of the emotive store
Editorial
Edition 91
14.09.2020
With Luca Fois, Daniela Pavone and Marta Meda, co-founder of The Plafyul Living
A three-way reflection by Marta Meda, Daniela Pavone and Luca Fois on the new frontiers of retail between emotions and events, physical and digital, products and services, lockdown and recovery. Themes that will be made real and experiential in P.U.C.S. - Pop Up Concept Store - a truly innovative temporary shop, in the center of Milan, from November 24th to December 24th, in continuity with what was proposed at Pitti Bimbo in January.
www.theplayfulliving.com