An odd couple: an iconic concept store retailer and a psychologist wonder about the behavior of shopkeepers and customers after lock-down.An interesting observation from two points of view, only apparently distant, because they both focus on the person and their behavior.

Retail, already before the pandemic, had entered a critical phase, now heightened by the health emergency and the proliferation of the web. A critical phase from which retail will only come out by changing paradigms, by seeing customers as people and not merely as consumers.

From this conversation, valuable insights for everyone: companies, retailers and customers.