19 - 21 June 2024
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  • N.99 · 19-21 June 2024

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19 - 21 June 2024
THE NEST
the project dedicated to the small brands that deserve to grow
Editorial
Edition 91
05.08.2020
Pitti Immagine Bimbo 91 presents one of the most popular sections of the fair on Pitti Connect: The Nest. It is here that the always attentive and dynamic scouting of the Berlin store/concept lab Little Pop Up brings together very young brands, often in their first collection, with a big potential to emerge. For these energetic kidswear innovators, The Nest is an actual nest, an opportunity to grow by presenting their fashion projects to the Pitti community. And for visitors, this is the right section to preview the designers who will mark the future of children's fashion.

 
Discover the brands:
 
ARTEMIS & APOLLON
From Greece, arrive myths with a pinch of nostalgia and a focus on the value of friendship. Legends and ancient heroes inspire quality items for adventuresome children aged 2 to 11 years. A capsule collection in pure cotton breathes new life into classic silhouettes through playful mythological illustrations.
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BIANCA&NOÈ
Among alpine landscapes and rice paddies, began this project connected to the Piedmontese tailoring tradition, which makes use of the very best local producers of certified organic fabric. Passion and know-now have been handed down from father to son to provide unique and precious garments with a minimal style.
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INDHUE
Ethics and sustainability are at the heart of this young Italian brand of childrenswear. A line made by hand in India that uses certified organic fabrics and botanical dyes. The aim is to celebrate the curious soul of children and satisfy their need to live in harmony with nature.  
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ISLEANDE
The Finnish lifestyle surrounding summer cottages is imprinted as a fond childhood memory: fragments of a special summer scented with birch wood and fresh water. These are the origins of an easy-to-wear collection that features resistant and breathable eco-materials like linen and Chanderi (a blend of cotton and silk) as its protagonists. 
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NAOIA
 A minimal collection that proudly declares itself as handmade in Portugal. A young project (born only in 2019), but full of enthusiasm dedicated to children and the discovery of nature. The aim, to combine meticulous design and sustainable lifestyle with a fashion attitude and respect for the planet. 

SOON ONLINE

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WOOL IN LOVE
Wool In Love speaks of love for children through a use of natural materials and a timeless design. A project born from a small Estonian family owned business with a longstanding tradition in knitting wool. The clothes are 100% merino wool, with contemporary woven properties: anti-pilling, shrink proof and stain resistant.   
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YOLI & CO
A project of swimwear for kids that combines passion for design with eco-sustainable awareness. Exclusive prints are expressed on board shorts made from recycled fabrics and uncontaminated materials like plastic bottles recovered from the oceans. The products are presented in biodegradable cotton bags, ethically produced by Egyptian workers.
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