The fair returns to an independent format, with a new project and for three days, from Wednesday to Friday (22-24 June)
Pitti Bimbo is back to its independent format and dates. Three days of total immersion into everything child-related: starting with the centrality of fashion to engage with all the other worlds that revolve around it. A meeting place, a starting point, a significant experience. An international, curious, open perspective made up of expertise and competence.
This is the section that hosts the big names of children's fashion and international brands: luxury, contemporary and urban outfits, and sportswear.
It is the creative section of the fair featuring more experimental brands: precious and original collections, the most innovative lifestyle offering, and “The Nest”, the special area that also offers a platform to newly born brands with a lot of potential.
Almost serving as a punctuation mark in the collections discourse, the pop-ups will bring an explosion of originality! The spotlight turns on new, fresh, curious, and trendy product segments that redesign the layout and bring an archipelago full of energy to life.
I Want to Be Green
Sustainability is now an essential theme transversal to all sections. Therefore, Pitti Bimbo will continue its encouragement, support, and enhancement of its various aspects from ethical to environmental.
An editorial research project dedicated to concept stores: fashion editor Maria Giulia Pieroni explores with passion and curiosity the lifestyle side of the children's world, contaminating collections and finding new horizons.
The Fortezza da Basso will host a series of events, happenings, and meeting moments for an increasingly dynamic and digitally-savvy community. Fashion editors, journalists, and influencers will discuss the collections and key players on social media, relaunching content globally.
The Pitti Connect platform (available online from 18 May to 2 September) will serve as a digital showcase for brands before and after the show, with pages for each exhibitor and tools to facilitate the exchange of information and contacts between companies, buyers, and the press.