PITT the Penguin is passionate about sustainable fashion because it also helps protect his beloved glaciers. At Pitti Bimbo 102, our mascot will finally get to meet the brands that design and produce their collections with respect for the Planet as their top priority. This commitment takes shape in garments made from natural and recycled fibers, designed to last over time without generating additional waste. Packaging is completely plastic-free, and production takes place in small batches in local workshops that pollute less and do not exploit labor. Beautiful, comfortable clothes that also convey an important message to children: we must all take care of the Earth we live on.