The spaces at the Fortezza, redesigned and reimagined by Ilaria Marelli, transform Pitti Bimbo into a beautiful, colorful, and lively city. Visitors are guided along a promenade, a looping avenue inspired by popular board games, with brand spaces lining the path. Along this route are four trend-focused squares open up, each dedicated to a theme with editorial installations:


_ My First: the first wardrobe for newborns.
_ Magic Party: clothing and accessories for special occasions.
_ Be Sporty: All the outdoor essentials for those always on the go.
_ Snowtime: the latest trends for snowy days.


Additionally, a dedicated FOOD AREA will focus on nutrition, featuring premium products and plenty of accessories to make meals, snacks, and lunchboxes more joyful and stylish.