On January 22 and 23, 2025, at the Fortezza da Basso in Florence, Pitti Bimbo will mark its 100th edition. It is a significant milestone, but also the start of a new chapter for the world-renowned event dedicated to kidswear and closely followed by buyers and the press.

We've introduced many exciting changes. First, the event will be condensed into two days, allowing you to focus your time and energy better. The exhibition spaces have also been redesigned and reorganized by the award-winning designer Ilaria Marelli. Thanks to a new, colorful, and engaging new format, the Fortezza transforms into a sort of city, with a promenade lined by the brand showcases and squares that serve as true trendsetting areas. Of course, there will still be special areas and editorial content. In short, a new geography, more creative and vibrant, that we’ll unveil in detail in the coming days.