I already knew the content of Pitti Filati and Pitti Bimbo well, but the full immersion of these three days at the Fortezza da Basso managed to surprise me once again. "Above all, for the inexhaustible capacity for innovation and the high manufacturing quality of the spinners on one hand, and the stylistic freshness, dynamism, and cheerful energy of the Bimbo booths on the other. When viewed in their development trajectory, the two shows are in different phases, but in some respects, this is functional to their simultaneous scheduling, so much so that many buyers seized the opportunity to visit both events. We should therefore reach a total attendance of about 4,500 highly selected trade and communication professionals, with a foreign percentage exceeding 40%: buyers, sales agents and distributors, representatives, journalists, and digital media and social media representatives. 
Pitti Bimbo, on the other hand, is consolidating its transition toward a new format and a positioning more consistent with current consumer habits. It is a format that selects research brands, even small ones, with a curatorial approach, without sacrificing the variety guaranteed by market-leading brands. In short, it is a snapshot of current offerings and, at the same time, a stimulus for innovation in the distribution system. The atmosphere at this Pitti Bimbo was truly special, both among exhibitors and visitors. It is an energy created by this very new approach, which is bearing promising fruit. Even if we are talking about limited numbers, buyers substantially confirmed the levels of the last two editions, and companies appreciated the opportunity to work well and deeply in a relaxed yet dynamic environment, using the display layout launched in January. There were about 600 buyers, more than half from abroad, in particular from: Spain, Japan, Germany, China, the Netherlands, the United States, Belgium, Turkey, the United Kingdom, France, South Korea, Saudi Arabia, and the United Arab Emirates.

— Ivano Cauli, CEO of Pitti Immagine