ON PITTI CONNECT
THE NEW COLLECTIONS AND EDITORIAL PROJECTS  
Editorial
Edition 93
01.05.2021
A unique event, 100% In Florence, together again
The digital preview of Pitti Bimbo 93 kicks off on Pitti Connect. Thanks to the Pitti Immagine digital platform, which now includes even more features, you can start browsing this editions' brands and new collections.
A not-to-be-missed program presenting all that is new in international kidswear with editorial projects, live streaming events, and special focuses. Here are the first previews.
WE ARE HERE FOR YOU
This edition will see the return of "We are here for you," the service dedicated to Italian and foreign buyers that offers an in-depth and personalized tour among the Pitti Connect brands.
THE EDITORIALS
Fashion editor Maria Giulia Pieroni will take us on an exciting exploration of the kids' lifestyle universe. Sustainability and dinosaurs: these are the two themes chosen for this edition to present objects, furnishings, and toys for the bedroom and the outdoors.
 
WALK THROUGHS
 
Style itineraries that showcase all the latest kidswear trends without forgetting the importance of tradition. Different moods for a diverse wardrobe, with galleries that help us discover new combinations, inspirations, creative ideas, and the best brand mixes.


 
I WANT TO BE GREEN
Discover eco-responsible kidswear
I Want to be Green is the special Pitti Immagine project created to open the doors of Pitti Connect to the kidswear collections and initiatives that are in line with the “eco-conscious” drive of the new generations.
Through the brands of Pitti Bimbo 93, we will discover the commitment that sets change in motion, the creativity that combines with new technologies, and the innovation that rediscovers traditional values to give substance to words such as eco-responsibility, sustainability, low environmental impact, and waste reduction.
The materials, the production processes, themes, and partnerships: every time, there will be a different focus. Because respecting the planet is also about small gestures.
Finally, a new series of talks will give the floor to experts and protagonists of green fashion.
Leading us on this journey is Dimitra Zavakou, brand consultant and pioneer of sustainable kidswear thanks to her Berlin concept store Little popup.

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THE NEST CREW
 
The Pitti Bimbo incubator, created to support small brands entering the market, continues to feature amazing proposals. This edition will present the results of an increasingly selective international scouting activity while keeping an eye on the work of those who, after leaving the "nest," are already flying towards success.
WOW CARTOONS
The surprise factor is never secondary when it comes to children. So let's get ready to welcome the cartoon protagonists most loved by the little ones of every generation. They will be on the catwalk wearing the new collections' styles presented at Pitti Bimbo 93.
 
AROUND KIDS
A virtual journey through the world of children, across latitudes. Travel together with designers and artists who tell us about their life with their children: what they do, how they dress, what they love. Like childhood postcards, a series of interviews let us experience the atmospheres of different cities and distant countries through children.
BUYERS SELECT
 
Proseguono gli incontri con i top buyer internazionali. La loro voce autorevole in fatto di scelte e tendenze del kidswear si farà sentire attraverso interviste e talk. 
VIRTUAL TOURS IN KOREAN AND JAPANESE
For buyers from Japan and South Korea who, due to travel restrictions, will not be able to visit the fair, we will present the collections directly from the event through two special virtual tours in Japanese and Korean.)