We are Piupiuchick, and we are proud to be three Portuguese women creating clothing with heart, passion, and purpose. Everything we do is inspired by our desire to tell stories that bind generations. Our motto guides us: we want to share with our children how life felt when we were their age—the games we played, the dreams we had, and the moments that shaped our childhoods. Through our collections, we transform these memories into garments that children can wear today, connecting the past and present in a playful, meaningful way.

From the very beginning, we made the choice to keep all our production local, close to our home in Porto. We believe in knowing every person involved in making our clothes, building close relationships with artisans and collaborators, and supporting our community. This allows us to maintain the quality, authenticity, and care that every Piupiuchick piece carries. For us, sustainability, comfort, and durability are essential, because we want our clothes to accompany children in every adventure and to be passed along as part of their stories, carrying memories from one child to another.

Our work is fueled by creativity, humor, and a love for childhood. Every color, print, and detail comes from our imagination and our own memories, carefully balanced with the needs of modern families. We want our clothes to inspire play, spark curiosity, and encourage children to express themselves freely, all while feeling soft, comfortable, and joyful.

What inspires us most is seeing our clothes become part of families’ lives around the world. Watching children wear garments inspired by our past creates a beautiful circle between generations and reminds us why we do this work. We are constantly evolving, exploring new ways to tell stories through design, and yet our essence remains unchanged: celebrating childhood, honoring our memories, and creating pieces that connect families through shared stories. That is who we are, and that is Piupiuchick.