Petite Amalie was born from a deep love of timeless fashion and the desire to create cherished pieces that hold meaning beyond the moment. Founded in 2017 by Melbourne-based designer Alex Vardakis—a mum to three beautiful girls—Petite Amalie is a heartfelt expression of classic style, gentle femininity, and enduring quality.
With over 20 years of experience in fashion, including a career in Australian womenswear, Alex brings a refined design sensibility to each collection. Inspired by her own childhood memories of vintage store adventures with her mother, Alex’s passion for heirloom clothing, delicate embroideries, and beautiful fabrics is woven into every piece.
Each garment is lovingly designed in Australia using natural fibers like cotton, linen, and silk, and crafted to be worn, treasured, and passed down. More than just children’s clothing, Petite Amalie is a celebration of timeless style—where every stitch tells a story of love, heritage, and beauty.