It all starts with cardboard. And with the belief that the simplest ideas can create the biggest adventures.
Papperlapapp is an Austrian design brand creating imaginative play worlds, children's furniture, and creative spaces made entirely from sustainable corrugated cardboard. Founded by parents and inspired by the way children naturally discover the world, our mission is to design products that encourage imagination, creativity, and open-ended play.
We believe childhood should be filled with curiosity, freedom, and opportunities to create stories. Children do not see a cardboard house as just a house — today it becomes a castle, tomorrow a market stand, a spaceship, or a secret hideaway. Their imagination transforms objects into worlds. Papperlapapp exists to support and celebrate exactly that process.
In an industry often dominated by plastic and short-lived trends, we deliberately chose another path. We focus on thoughtful design, sustainability, and timeless products that combine functionality with playful experiences. Lightweight yet durable, simple yet innovative, our products are created from a single material and assembled without glue, tools, or plastic elements. Easy to build, easy to use, and designed to inspire endless possibilities.
Sustainability is not an additional feature of our brand — it is the foundation of everything we create. We produce locally in Austria and work with a circular mindset, developing products that are recyclable and designed with responsibility for future generations in mind. We believe beautiful design and environmental awareness should naturally belong together.
Our vision reaches beyond creating products. We want to contribute to a new generation of children's spaces — spaces that stimulate creativity, encourage independent play, and grow with children's ideas instead of limiting them.
Papperlapapp is made for modern families who appreciate quality, conscious living, meaningful design, and products with a purpose. It is for parents seeking thoughtful alternatives and for children whose imagination has no limits.
We create more than products.
We create places where stories begin.