Born from wool. Made to last.

Oona Kids is a premium knitwear brand from Romania, creating timeless childrenswear from extra-fine merino wool and carefully selected natural fibres.

Rooted in Romania’s long knitting tradition, our collections are produced in small batches with a focus on quality, comfort and durability. We believe children need fewer, better garments, pieces that can be worn, loved and passed on.

Our designs combine natural softness, freedom of movement and understated elegance. Rather than following fast-changing trends, we build collections around timeless silhouettes and versatile colours that remain relevant season after season.

Sustainability is embedded in our approach. We work with limited quantities, responsible production methods and carefully sourced materials, helping retailers avoid unnecessary overstock while offering customers products with genuine long-term value.

Alongside our permanent core collection, we introduce limited seasonal colour stories and selected capsule pieces. This flexible model allows retailers to test the brand with lower quantities, replenish successful styles and build their assortment gradually.

For retailers, Oona Kids offers a distinctive premium knitwear proposition: authentic European craftsmanship, small-batch production, flexible ordering and a collection designed for customers who value quality, natural materials and thoughtful consumption.