Pitti Bimbo 97 comes to an end with a final attendance of about 2,000 buyers, in line with the results of previous editions. During a challenging period for the industry, the trade show has witnessed a remarkable presence of high-quality distribution operators in Florence. More than 40% of these operators are international, encompassing both the return of established markets and emerging new ones. Special events and new presentation formats have brought life to the Fortezza and launched the trends for the next kidswear season.