Play Up is a Portuguese brand of baby and children’s clothing, created and produced in northern Portugal. The collections combine comfort, functionality and durability with a slower, timeless approach to design, placing value on materials, artisanal craftsmanship and the authenticity of the handmade process.
Through the Embracing Circularity series, we continue to explore more responsible ways of creating, giving new purpose to existing resources and developing pieces designed to last, to be shared and to accompany the stories of children across different generations.
This season we present Loom Tales — Spring/Summer 2027 — developed in collaboration with the artist Célia Esteves, from the Rug by GUR project, characterised by simple, geometric shapes, unexpected colour combinations and subtle textile details.