Let the adventure begin. Let imagination run free and wonder lead the way.

The next edition of Pitti Immagine Bimbo will be free-spirited, joyful and rebellious. In a word, it will be WILD. A journey without maps or set rules, guided only by curiosity.

So let’s go wild. Let’s unleash our enthusiasm, trust our instincts, break free from convention and embrace the unexpected. No permission needed. Just like children, who don’t simply discover the world but are constantly reinventing it.

To bring this edition to life, we chose a decidedly WILD illustrator: Bernard Granger, aka BlexBolex. An artist, screen printer and creator of beautifully crafted silent books and children’s books, BlexBolex has developed an unmistakable visual universe over the years, somewhere between reality and imagination. His books are published in Italy by Orecchio Acerbo.

His creative world is perfectly in tune with the spirit of Pitti Bimbo: curious and always on the move, ready to follow unexpected paths and seek out new territories to explore.

BlexBolex’s illustrations – four scenes, four chapters in one very WILD story – bring colour to the advertising campaign for the winter show: an umbrella that turns into a boat and two little explorers gazing towards the horizon, ready to venture beyond what they already know. We’ll follow them wherever wonder takes them, past magical carp, lively little horses and monocles through which to glimpse a kaleidoscopic future still waiting to be invented.

So, off we go! Wonder Wild!