A collection true to the brand identity, productions in line with the operational calendars, a virtual showrooming system, and lots of digital content to improve the customer experience: this is how Monnalisa - the leading Italian company in childrenswear, internationally known for ceremonial and everyday outfits, with mono and multi-brand stores all over the world - faced the complex COVID season.

Christian Simoni, CEO of Monnalisa, talks about it in conversation with Giuliana Parabiago, Pitti Immagine PR & Marketing Consultant, in the second Pitti Meets episode.

Simoni is confident: “We all want to go back to dreaming. And with fashion we can do it.”

Watch the video interview