Nine small but great actions to save the planet. SpongeBob, the most beloved sea sponge on TV (star of the Nickelodeon series of the same name), has joined the Manifesto della Generazione Blu [Blue Generation Manifesto] and is launching a challenge: have fun composing his name, adopting virtuous gestures. Starting with the "S" of Superhero of Kindness to get to the "B" of Bambini united in changing the world. The Manifesto created by Chiara Bidoli, director of Style Piccoli, with green-friendly journalist Diana de Marsanich and marine biologist Mariasole Bianco, in line with the values of connection and respect for nature promoted by Out of the Blue, the theme of the Pitti summer fairs hosted on Pitti Connect.