Childrenswear allows us to grow in revenue and lifestyle
A new licensing agreement for girls’ footwear with Elisabet, with the intent of reinforcing the junior collection developed with the Casillo group: the growth of Manila Grace will also include the childrenswear project, which over the next four years should arrive at representing 7% of the revenue of the brand belonging to Antress Industry.
“We expect important results both in image and on a commercial level. In an industry like the junior fashion one, there is always more room for contemporary brands like ours, capable of offering original products from a creative standpoint, of good quality and at the right price”, explains Enrico Vanzo, CEO of Manila Grace.
The ad campaign of the girls’ collection is still underway, but the manager is optimistic: both the Casillo group and Elisabet are working on their real and virtual showrooms (including a presence on the Pitti Connect platform), registering excellent results, despite the uncertainties of the market.
“With Casillo – points out Vanzo – our revenue is already over one million annually, which is not bad for only being in the third season. With Elisabet, we have set ourselves some important goals both in terms of quantity and quality, and I do not think there is any doubt we will achieve them”.
Both the collections – apparel and accessories- were developed with a mini-me logic “we always use at least a couple of iconic models from the adult collection”, but also pieces specifically designed for the littlest set are being developed.
“The main features of the brand must appear in all the collections – says Vanzo -: it is only by creating a dialogue between the women’s and girls’ collections that the brand can succeed in evolving into a lifestyle dimension”.
As with the women’s collection, also the one for girls will be sold on the recently renewed e-commerce channel of the brand, while in terms of its presence in the physical flagship stores, the junior line will be present in only a few select stores, including the ones in Bologna and Roma.
“However, the focus - concludes Vanzo – is on multibrand specialized distribution. For now, almost 85% or our sales are in Italy, but with our partners we are ready to kick off a project of internationalization”.
an.bi.
“We expect important results both in image and on a commercial level. In an industry like the junior fashion one, there is always more room for contemporary brands like ours, capable of offering original products from a creative standpoint, of good quality and at the right price”, explains Enrico Vanzo, CEO of Manila Grace.
The ad campaign of the girls’ collection is still underway, but the manager is optimistic: both the Casillo group and Elisabet are working on their real and virtual showrooms (including a presence on the Pitti Connect platform), registering excellent results, despite the uncertainties of the market.
“With Casillo – points out Vanzo – our revenue is already over one million annually, which is not bad for only being in the third season. With Elisabet, we have set ourselves some important goals both in terms of quantity and quality, and I do not think there is any doubt we will achieve them”.
Both the collections – apparel and accessories- were developed with a mini-me logic “we always use at least a couple of iconic models from the adult collection”, but also pieces specifically designed for the littlest set are being developed.
“The main features of the brand must appear in all the collections – says Vanzo -: it is only by creating a dialogue between the women’s and girls’ collections that the brand can succeed in evolving into a lifestyle dimension”.
As with the women’s collection, also the one for girls will be sold on the recently renewed e-commerce channel of the brand, while in terms of its presence in the physical flagship stores, the junior line will be present in only a few select stores, including the ones in Bologna and Roma.
“However, the focus - concludes Vanzo – is on multibrand specialized distribution. For now, almost 85% or our sales are in Italy, but with our partners we are ready to kick off a project of internationalization”.
an.bi.
