I Want to be Green is the special Pitti Immagine project created to open the doors of Pitti Connect to the kidswear collections and initiatives that are in line with the “eco-conscious” drive of the new generations.
Sustainable design to educate about slowness
Sustainability is the new normal. A silent invitation to take a break, stop consuming and rushing. This is the message you get when looking at these light and romantic styles made with hand-dyed waste silk. Upa is aimed at the new generations, to educate them through fashion by promoting a new concept of sustainable design. The clothes are designed to last for a few seasons or be worn differently depending on the occasion.
The First Communion and Baptism collections, in particular, are to be passed on to siblings and future generations. Finally, the new Natasha-mè collection is a game to wear: dresses with a face to identify with, or big eyes to express emotions.
Sustainable design to educate about slowness
Sustainability is the new normal. A silent invitation to take a break, stop consuming and rushing. This is the message you get when looking at these light and romantic styles made with hand-dyed waste silk. Upa is aimed at the new generations, to educate them through fashion by promoting a new concept of sustainable design. The clothes are designed to last for a few seasons or be worn differently depending on the occasion.
The First Communion and Baptism collections, in particular, are to be passed on to siblings and future generations. Finally, the new Natasha-mè collection is a game to wear: dresses with a face to identify with, or big eyes to express emotions.
