21 - 23 February 2021

Visitors

#SAFERWITHPITTI - NEW

Pitti Immagine’s safety protocol

For information on Pitti Immagine’s safety protocol with all the modalities for participation in fair events, the safety measures adopted and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers), please consult #SaferWithPitti.
Read more 

Buy your ticket - NEW

PURCHASE OF A DIGITAL TICKET IS COMPULSORY
  • Your ticket is always with you on your telephone! Download the PITTISMART app free of charge and buy your ticket starting from November 24th.

    Promotional price: €15 until January 15th
    25€ from January 16th till February 19th 
    35€ from February 20th 

    The advantages of PITTISMART also include having your very own event guide right there on your device. A simple click lets you browse the the catalogue of the fair whenever and wherever you like.  

    CONDITIONS OF USE
    Tickets bought with PITTISMART app can only be used by the person named on the ticket, and cannot be transferred to others, duplicated, converted into paper tickets or refunded. In the event that it is not possible to use the entrance ticket for reasons of force majeure linked to the health situation (e.g.: quarantine, presence of symptoms, impossibility of traveling due to government restrictions, etc.), Pitti Immagine will provide a ticket of equal value for participating in the next edition. To enter the fair you need to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document. OS supported: iOS and Android (no Blackberry or Windows Phone). Payment confirmation emails can be used for tax purposes. 

    For more information please don't hesitate to contact us at mailing@pittimmagine.com
  • You can buy the tickets for yourself and your co-workers through your reserved area starting from November 24th 

    Promotional price: €15 until January 15th
    25€ from January 16th till February 19th 
    35€ from February 20th 
     
    1. Access into MyPitti using your username and password 
    2. If required, complete your registration by providing the requested documents. Purchase of prepaid tickets is reserved for those who have completed the registration and have received a confirmation by email from the Pitti Immagine visitor office.
    3. Select the names of the co-workers for whom you want to buy the ticket. A different email address is required for each person and will become the person’s username to access the PittiSmart app.

    CONDITIONS OF USE
    Tickets bought with PITTISMART app can only be used by the person named on the ticket, and cannot be transferred to others, duplicated, converted into paper tickets or refunded. In the event that it is not possible to use the entrance ticket for reasons of force majeure linked to the health situation (e.g.: quarantine, presence of symptoms, impossibility of traveling due to government restrictions, etc.), Pitti Immagine will provide a ticket of equal value for participating in the next edition. To enter the fair you need to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document. OS supported: iOS and Android (no Blackberry or Windows Phone). Payment confirmation emails can be used for tax purposes. 

    For more information please don't hesitate to contact us at mailing@pittimmagine.com
  • In order to participate in the event, it is necessary to:
    - be registered online 
    - have bought your digital entrance ticket in advance 
    - show your digital ticket at the entrance together with an identity document

    To learn about Pitti Immagine’s safety protocol with the modalities for participation in fair events, the safety measures adopted and the updated regulations (including derogations to entry limitations for work reasons regarding international travelers), please consult #SaferWithPitti.
    Read more

Are your a new visitor? Register now - NEW

COMPULSORY PRE-REGISTRATION AND PURCHASE OF DIGITAL TICKETS
  • The event is trade only. It is not open to the general public.
    Categories admitted to the event:
    - Boutiques, retail stores, retail chains, multi-brand online stores.
    - Importers/exporters and distributors
    - Buying offices 
    - Clothing sector representatives
    - Suppliers (entry regulations for new suppliers depend on the type of business, specifically companies linked to the production of raw materials or finishing of the product. The following types of companies are therefore admitted: spinning, wool, weaving mills and labelling companies, etc. Admittance will not be granted to website programmers, web ranking companies, market analysts, forwarders, modelling agencies, financial companies, brand developers, travel agencies, etc.
     
    CLICK HERE FOR YOUR NEW REGISTRATION
     
    In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows.
     
    Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
    Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
     
    Note also, that point 4.3. of the Consolidated Regulation, part 3a, Technical Provisions for Pitti Immagine states that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.
  • - Clothing manufacturers and knitting companies
    - Contractors
    - Designers and style offices
    - Employees and representatives of the above categories
    - Fashion lovers and end customers.
     
    In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows.
     
    Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
    Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
     
    Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.
  • In order to obtain your entrance ticket to the fair it is mandatory to first complete the pre-registration process online in the appropriate section of MyPitti which you can reach by clicking on this link
    It will not be possible to complete the registration and buy the ticket at the fair entrance.

    Documents required for registration are:
    A) Company documents
    - Clothing purchase invoice issued by a brand taking part in the fair or by a known brand 
    - A copy of the company’s chamber of commerce registration
    B) Personal Documents
    - A document that certifies “activity on behalf of the company” (e.g. personal business card, letter of appointment)
    - Identity document

    CLICK HERE FOR YOUR NEW REGISTRATION 

    For more information please don't hesitate to contact us at mailing@pittimmagine.com

How to reach us

  • FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the visitor car park in Viale Guidoni on the corner of Via Sandro Pertini.

    Click here for the map
  • Pitti Immagine offers all buyers special discounts (for journeys between 20 - 24 February on base fare) for the following return journeys to Florence:
    Rome, Milan, Bologna 30% off;
    Turin, Naples, Venice, Verona 20% off.
     
    To profit from this discount, please contact UniversalTurismo, Mr. Carlo Timossi 
    email: 
    carlo.timossi@universalturismo.com
    phone  +39 055 5039204 
    providing them your Pitti Immagine's company registration code.
  • Amerigo Vespucci airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
     
    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. Pitti Immagine offers a special discount to all the Pitti Uomo visitors, for all the information please check "One-Way ticket Pisa Airport".
  • Pitti Immagine will refund the one way tickets from Pisa Airport to Florence. The amount can be collected at the Universalturismo travel agency desk at the Fortezza da Basso (Central pavilion, ground floor). Please note that the only way to have a free return ticket from Florence to Pisa, is to collect your ticket in advance at the Universalturismo desk at the Fortezza da Basso.

    The only means of transport reimbursable by Pitti Immagine is train. No other form of transport can be reimbursed. The refund is strictly personal and subject to presentation of both your train and airline ticket.

Leave your luggage

Pitti Immagine will be offering a completely free, dedicated left luggage service: you can leave your luggage stored at the new depot located just outside the Florence’s central Santa Maria Novella station - in the direction to the fair's location: the Fortezza da Basso.

Free parking

The “San Donato” car park is reserved for Pitti Immagine visitors, located in Viale Guidoni on the corner of Via Sandro Pertini. A continual free shuttle service links the car park to the Fortezza da Basso. To access the car park you must show your Pitti Immagine entrance ticket. We recommend using this car park to avoid traffic problems close to the fair itself.

Bus Navette

A free shuttle bus service will run between the Fortezza da Basso and the main hotels, visitor car park and Florence airport.

Where to stay

Pitti Immagine in collaboration with UniversalTurismo is glad to offer in Florence: hotel solutions (hotel, historical Residences Properties, B&B) at affordable rates; guide of restaurants in Florence with special offer for our visitors; tailor made assistance for travel service - car hire with or without driver. 



For any further information please contact: 
pittimmagine@universalturismo.com

Pitti Connect

Pitti Connect is the platform that transfers the energy, creativity, expertise, contents and narrative of Pitti Immagine to the digital universe.

A meeting point, a networking and business tool for specialized buyers that offers an opportunity for research and discussion, for innovative input and for scouting while
browsing smoothly through a select digital space animated by unique multi-channel editorial contents.

Please check this video for instructions on  navigation:
 


Explore Pitti Connect's contents from the exhibitors' list by logging in with your personal MyPitti/PittiSmart credentials.
If you need assistance in retrieving your credentials, please contact mailing@pittimmagine.com

Access to exhibitors' showrooms is reserved for specialized buyers and is subject to  authorization of the exhibitor.
Below are the business categories that can access this service:
- Boutiques, retail stores, chain and department stores
- Multi-brand online stores
- Import/export companies and distributors
- Buying offices
- Representatives and showrooms

For other categories (suppliers, clothing producers, mono-brand stores, designers and style departments, consultants and other participants) it will be possible to browse the
exhibitor lists and discover the companies participating in Pitti Connect.

ARE YOU A NEW VISITOR? Click here to register.
To finalize the registration you will be required to provide your company's documentation.
For more information please don't hesitate to contact us at  mailing@pittimmagine.com