Established in London in 2011 by Italian designer Serena Di Scalzo with 1st collection launched in 2013. 
Joined with partner Sepehr Nosrati and set in the very fashionable, trendy East London area, LOUD reflects an amalgamation of British creativity and the excellence craftsmanship of Italian design.
Since the start, London label LOUD hasn’t shifted from what makes the brand so distinctive and unique. Being a success and growing process every year and becoming well appreciated internationally.
Aimed at fashion-conscious children and parent alike, collections cater to 6 months-14 years old with a penchant for quirkiness, cutting-edge style and comfort.