Alitsa started the production of kids wear in 1979, when Mr.Izak Hason, owner of the company, became the father of two daughters in the earlies of 1978. The first customers were some shops in Istanbul, which appreciated these items and from the first experiences started a real production. And shortly became one of the popular local brands all around Turkey. The Family, the team, the work, after more than 35 years, this family story and kid´s wear arrived to the second generation and already the third is growing up among fabrics and sewing machines noise who is her granddaughter Alitsa, the builder of his latest brand. Today Alitsa is a modern company where the family and several employees works with technology and tradition. Alitsa creates and produces exclusively in Turkey. Alitsa as a brand works on precious details with high quality materials.