On the Ground Floor of the Central Pavilion, the UniCredit Bimbo Arena stands as a new, colorful, and engaging space dedicated to meetings, talks, presentations, and events. It's here that companies and industry operators can delve into the most pressing issues shaping the kidswear world, from sustainability to the evolution of communication.  
Among the scheduled events: a special chat show by Pirouette Blog (January 17 at 11:00); an exclusive hip-hop performance and screening of the film "Girasoli," directed by Catrinel Marlon, presented by the brand Nanan (January 17 at 14:00); and the talks "Tips for Saving the Planet" on fashion's impact (January 17 at 16:00) and "Bodies to Grow In” on how to raise girls and boys who are happy with the bodies they inhabit (January 18, at 16:00), organized by Internazionale Kids magazine. There will also be a conversation between fashion designer and sustainable fashion expert Marina Spadafora and journalist Giorgia Cantarini in the talk titled "The Alphabet of Sustainability" (January 18 at 15:00); the exclusive fashion speed dating session "Pitti TIME - TIME to meet" by lifestyle blogger Peggy from Paul&Paula (January 18 at 11:00). Istituto Marangoni Firenze will offer two very interesting workshops: “The Kids are coming vol.1: Reinventing Visual Merchandising for Kidswear” (January 17, 15:00), and “The Kids are coming vol.2: New digital marketing strategies” (January 18, 10:00). Finally, there will be a recording of an episode of “Kidswear therapy”, a podcast hosted by Katie & Linda (Pirouette & Smudgetikka) with a special guest: Raffaello Napoleone, CEO of Pitti Immagine (January 18, 17:00).