A new format makes its debut in this edition of Pitti Bimbo. Titled "Pitti TIME – TIME to meet," this unique fashion speed dating event will bring together companies, journalists, and buyers on the afternoon of  Thursday, January 18.

The concept was born from lifestyle blogger Peggy of Paul&Paula, who, inspired by the theme of the fair (PITTITIME), envisioned a networking event where journalists, bloggers, and brands could meet to get to know each other better in a whirlwind of quick conversations. This innovative format allows participants to engage in short but impactful meetings, each lasting 5-7 minutes. It's an ideal dynamic for both parties looking for new content or wanting to share their stories and expertise. Brands and press representatives will be expertly paired for targeted interactions that promise to forge lasting connections.