In the A/W 2023/2024 collections, a new and exciting trend in print design emerges, featuring new pop motifs with more or less explicit references to the art world.

Geometric graphics, sometimes more abstract, bright colors and patterns, and all-over prints combine to create playful and modern looks.
The return of tie-dye and lettering alongside original cut-out techniques can be seen, including the comeback of patchwork.

Comic book characters are also present, giving a vintage touch and introducing a fun element of contrast. A mix and match of all these elements elaborates a Pop style that captures attention.