We are an ethical Italian clothing brand for future generations and for those who want to be part of the process of changing the entire fashion system. Our logo, the chick, represents the earth as the heart of nature. That love is crucial to our decision to educate, respect and “Help Nature”. By choosing exclusively organic and certified materials, Alessandra the founder and Sophie the designer, have embraced the concept of "zero waste", reusing and putting together pieces as patchwork to give them a second life.
The project was born from the union of two cultures, the Italian and the English:
they combined their creativity and their style to design a sustainable children's clothing collection, respecting the environment without sacrificing quality.  
Determined to have a low impact, they worked on a small collection with a few long-lasting pieces that can be handed down for generations, to favor the concept of ethical and sustainable fashion. We love the planet and also animals, we need to involve as much people as possible in our community to spread our enviromental education project and inspire in children a deep love for our planet