Everything must change. Everything must change and, at the same time, everything must stay the same.
EMC collections follow our kids’ growth, evolving and changing with them: from BABY (0-4 years) to KID (12 months-12 years).

On one side, we have the search for new shapes and designs, in line with today’s trends; on the other, natural and traditional materials, and the same care and attention to details of artisanal manufacturing, to create clothes which are comfortable and last forever. 

Fashion beyond fashion.
EMC represents a new market challenge for Ellepi, a company established in the Sixties and specialised in the manufacturing of everything related to our kids’ universe.
Every year, Ellepi manufactures and sells more than 6 million items, always ensuring quickness, quality and a great service. Today, and thanks to EMC, Ellepi’s amazing tradition and experience meet all new trends.

The keywords for EMC are the paradigm of modern times: Naturalness, Simplicity and Consciousness- The world has changed, and perhaps we changed too. It is essential to return giving the right value to things, thinking about future and sustainability, avoiding waste and excesses, in every sense, even in our behaviour and lifestyle.