Buyers Select takes you behind the scenes of your favorite stores to meet the people who choose what children will be wearing, explain the most exciting trends, talk about their market and the increasing interaction between physical and digital. Plus, they offer some suggestions about brands and companies, and Pitti as well.
by Elisabetta Campana
In 1918, Rinascente, which became synonymous with Italian department stores, opened the doors of its iconic location in Piazza Duomo in Milan, revolutionizing the way people shopped even then. Today, with nine stores in the country's main cities, the goal is to provide a unique experience, including for kidswear. Elisabetta Giacomello, buying manager kids, told us that despite international geopolitical and health uncertainties, this spring-summer season is finally a time for a new start. In the face of a customer who is increasingly demanding and pays maximum attention to quality and sustainability, it is a winning move to offer them an engaged calendar of presentations, events, and pop-ups, without forgetting the value of online proposals. With a range of about 150 brands, kidswear is available at Rinascente stores in Milan, Turin, Rome-Fiume, Cagliari, Catania and Palermo, as well as from their e-commerce website. As for Pitti Bimbo, which is seen as a crucial meeting place where new ideas and projects are always born, the buyer suggests continuing to give space to even the smallest brands, helping them to grow and thrive.
In 1918, Rinascente, which became synonymous with Italian department stores, opened the doors of its iconic location in Piazza Duomo in Milan, revolutionizing the way people shopped even then. Today, with nine stores in the country's main cities, the goal is to provide a unique experience, including for kidswear. Elisabetta Giacomello, buying manager kids, told us that despite international geopolitical and health uncertainties, this spring-summer season is finally a time for a new start. In the face of a customer who is increasingly demanding and pays maximum attention to quality and sustainability, it is a winning move to offer them an engaged calendar of presentations, events, and pop-ups, without forgetting the value of online proposals. With a range of about 150 brands, kidswear is available at Rinascente stores in Milan, Turin, Rome-Fiume, Cagliari, Catania and Palermo, as well as from their e-commerce website. As for Pitti Bimbo, which is seen as a crucial meeting place where new ideas and projects are always born, the buyer suggests continuing to give space to even the smallest brands, helping them to grow and thrive.
