The Milanese brand of experimental knitwear, become in a few years an international reference for its "regenerative" techniques based on the recovery, needling and weaving of waste yarns of Italian industrial knitwear, presents itself at Pitti Bimbo as a special guest with its first capsule Vitelli Kids collection entitled "MINI WHO?".

“Why Mini-me? Why is that? Who said so? Maxi you! "

Making fun of the MINI-ME concept that defines the "shrunken copy" of a "grown-up" garment, with "MINI WHO?" Vitelli invites the overturning of preconceptions and perspectives in a sector that "can and must contribute to the discourse on inclusivity, diversity and responsibility".

For the Vitelli team, which defines itself as a "collective of punk artisans", this reversal starts from the design phase: from Spazio Vitelli, the brand's atelier in the center of Milan, to the small independent tailoring and knitting workshops in Northern Italy with which the brand collaborates, the design of each garment must be developed starting from the rectangular shape of the fabric, and give shape to an ungender and anti-waste collection that is not at all derived from the dressing of "grown-ups".

“Never mind size” is the motto with which the looks of MINI WHO? have been constructed starting from measures "minor in magnitude, not in attitude"; all the garments are therefore “scalable” in proportion to be worn even by people of larger size, playing with an “ageless” concept of dressing.

As with every Vitelli collection, MINI WHO? it is entirely produced starting from waste and recovery yarns, regenerated through special warp and needling techniques. Part of the collection will celebrate a state of full circular production, as the hybrid fabrics with which it will be produced come directly from the leftovers of the Vitelli Maglieria Italiana production - the main collection with which the brand shows during Milan Fashion Week.