A market in constant evolution, ever more changing and keen on prices requires a careful production, management and distribution, strategies intended to increase the customer's markup, a striking communication and collection that can inspire emotions. Antony Morato Junior is a brand capable to challenge both the high profile collections, among which the Childrenswear occupies the minimum range, and the medium ones, where it represents the choice with the best quality/price ratio and the highest fashion content. Since the beginning the Antony Morato team has invested in the Junior project with conviction and has dedicated to it the same committment and the same devotion that has marked out the development of the first line. In two years only, the brand has become a success in 13 countries (Italy, Holland, England, Portugal, Greece, Russia, Belgium, France, Spain, Libya, Algeria and Saudi Arabia) and has obtained a seasonal average of about 150.000 sold pieces. These targets were reached thanks to the work of specialized professionals whose aim is to include this line gradually in the core business.