Buyers Select: Shana Laub Shan and Toad

Buyers Select:
Shana Laub
Shan and Toad

Editorial

Edition 94

17.12.2021

Buyers Select takes you behind the scenes of your favorite stores to meet the people who choose what children will be wearing, explain the most exciting trends, talk about their market and the increasing interaction between physical and digital. Plus, they offer some suggestions about brands and companies.

Buyers Select takes you behind the scenes of your favorite stores to meet the people who choose what children will be wearing, explain the most exciting trends, talk about their market and the increasing interaction between physical and digital. Plus, they offer some suggestions about brands and companies.

What are Shan and Toad customers looking for today?

[They] are always on the lookout for the hottest kidswear on the market. When buying, I focus on emerging trends and designers and always get excited to introduce the newest and cutting-edge styles and brands. That is why it is great to visit a fair like Pitti, so that we can be introduced to brands from all over the world. Being that we are on the kidswear market, we place equal focus on comfort and wearability. After all, we are in the business of dressing kids and we want to make sure our collections are cool and comfy all at once.

How do you select products for Shan and Toad?

Being a mom, primarily, I like to think of myself as an intuitive buyer. I select products based on what I get excited about, and what I would buy for my kids. I think the style of our website is distinctly my own. I imagine similar boutique shops, like mine, with the owner being the buyer would each have their own unique style, and shoppers might gravitate to one or the other.
I tend to go overboard when buying as kidswear is becoming more and more creative and innovative and I can’t seem to hold myself back from all of the beautiful things.