Buyers Select takes you behind the scenes of your favorite stores to meet the people who choose what children will be wearing, explain the most exciting trends, talk about their market and the increasing interaction between physical and digital. Plus, they offer some suggestions about brands and companies.

The historic and iconic Parisian department store Le Bon Marché Rive Gauche was founded in 1852 with a pioneering vision already focused on a shopping experience championing exclusivity, research, and discovery. Elements that still distinguish the sign and also personalize the Children Zone. As Laurence Dekowski, director of childrenswear, Emmanuelle Sentis, childrenswear buyer, and Edwige Berthault, footwear, accessories, beauty, and toys buyer tell us, at Le Bon Marché, French and international customers expect to be surprised, that is to discover new brands and products within a special environment. The Les Récrés service also contributes to providing a one-of-a-kind experience, offering children and parents a two-hour break dedicated to edutainment. To continuously improve their selection, the childrenswear team would like brands and companies to develop more 360-degree collections that include accessories, gifts, and objects.