Brand Profile
The collection is a Mini-Me inspired from the ladieswear and it is dedicated to girls from 6 to 12 years old. It perfectly embodies the Dna of the Maison made up of soft volumes, enchanting double coats, prints and bright colours. An anthem to irony by someone who never takes oneself too seriously, winking at life.
A real capsule taken down exactly from the ones of ladieswear collection, in the name of transversality and completely exchangeable one to each other to offer countless combinations of always different outfits
"The girls have always stolen their mothers’ shoes or clothes acting as adults. I enjoyed imagining my grandchildren and the daughters of my customers in mini Parosh total looks like the ones of their mothers. Exactly from the Mini-me concept arose this new project seeing me and my team busy in choosing the most fanciful and funny looks to be made in the Mignon version", says Paolo Rossello always creative soul and owner of the brand, "the kids market is constantly evolving and growing fast, this allowed us to think bigger including the possibility of expanding our collection and the distribution network in the future seasons... we have high expectations and an even higher enthusiasm".