From Lithuania to Ireland, this is a journey that binds together the lives of three generations of strong and creative women. Upa was founded in 2015, an innovative brand that - after being introduced within The Nest section - now stands out among the reference brands of Pitti Bimbo.
Upa's aesthetic looks back to the past: a knitted dress made by a grandmother for her granddaughter. From this exchange between generations, the idea of sustainable design, made to last over time and to educate children to find their own style beyond trends, also takes its cue. Natural materials, waste reduction, and ethical production make Upa a brand with an eco-responsible soul.